Reese's Cupfusion Dark Ride

From July 2017 to July 2018, I served as the project manager for a team of 12 designers at Raven Sun Creative.  We were working for HersheyPark to completely redesign a decade-old dark ride called the Reese's Extreme Cup Challenge (RXCC).  While respecting the original ride building and track layout, my team performed an $11 million design overhaul; we gave the ride an engaging new story, implemented cutting-edge technology, and employed movie-quality rendering techniques to create a fully immersive experience for guests.  The cornerstone of the project is the utilization of mixed-media:  the ride includes both easier, slow-moving targets in the physical environment and faster, more challenging targets on media screens, offering an unparalleled interactive experience for guests of all ages.  The Reese's Cupfusion dark ride opened at HersheyPark in the spring of 2019.